PeopleString Corporation (OTC.BB: PLPE.OB - News) today announced that it has entered into a strategic marketing agreement with Cameo Stars, which also includes an option for PeopleString to purchase Cameo Stars during the term of the agreement. Pursuant to the terms of the Strategic Marketing Agreement, Cameo Stars will market PeopleString's patent pending "Share It Up" technology to national brands and marketers. Additionally, pursuant to the Strategic Marketing Agreement, Cameo Stars will leverage its technology to create "Social Cameo" invitations for PeopleString. Currently, Cameo Stars maintains relationships with many celebrities and brands including Paramount Pictures, DreamWorks Animation, Carmen Electra, Under Armour and American Idol.
"Our Agreement with Cameo Stars allows us to leverage the many celebrity and national brand relationships that Cameo Stars currently maintains for our PeopleString and PeopleDeals platforms," stated Darin Myman, CEO, PeopleString Corporation. "We believe that the social endorsement technology Cameo Stars has developed will bring the personal celebrity touch to PeopleString, and integrate perfectly with PeopleDeals, to create celebrity-endorsed social deals."
Daren Hornig, CEO of Cameo Stars, added, "We're excited about the opportunity to work with PeopleString, which we believe will create great opportunities for our customers by leveraging our collective technology and relationships. We believe the Share It Up platform is an effective tool for marketers to leverage their existing fan base and turn them into advocates that increase purchasing behavior among their social graphs."
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